By pioneering the launch of disposable sanitary pads, STAYFREE® helped women change their habits and brought them the option of feeling comfortable during their period. This freedom has empowered women over generations, but it has also brought the responsibility to take care of the planet so that future generations of women can also continue to progress. STAYFREE® is always evolving in the development of its products to support women's progress and the care for the planet, whether in the rigorous choice of raw materials for our products, in the development of more sustainable solutions or in supporting social causes.
Made with more than 75% renewable source materials
To ensure your health and your safety, STAYFREE® products undergo an extensive, robust, and judicious process for evaluation, starting from choosing the raw material until the final product. STAYFREE® thick pads are made with about 75% renewable source materials in line with our sustainability roadmap.
Plastic Waste Management
STAYFREE® being an environmentally responsible brand has always adhered to effective plastic waste management guidelines. When the relevant regulation mandated that plastic packaging shall be more than 50 micron in thickness, all of STAYFREE® polybags complied to the same to facilitate better segregation, collection and recycle of plastic waste in an environmentally sound manner.
Extended Producer Responsibility (EPR)
Being a responsible corporate citizen STAYFREE® has ensured adherence to EPR guidelines
STAYFREE® is committed to getting 100% of its total post-consumer waste to be recycled in FY 20-21. In FY 19-20, 70% of the post-consumer waste generated from STAYFREE® sanitary pads has been recycled.
Support for women's progress
Taboos, lack of information and access to sanitary napkins are just some of the reasons why menstruation still limits the lives of women in many places. STAYFREE® believes that together we can make a difference and for that is leading a series of initiatives to transform the reality of those who need it most. Key initiatives driven through external partnerships include:
1. “It’s Just a Period” Campaign: About 15 million girls enter the menarche cycle every year in India, yet more than 71% of them have no knowledge of menstruation before their periods. STAYFREE® has always strived to normalize periods for women across the nation and feels that making the girl period ready will not suffice and wants to push the envelope and rather build a society that is period ready where the girl feels absolutely normal having her periods. For this apart from media campaigns on this narrative, STAYFREE® is also partnering with other organizations to further this cause. Encouraging families to be supportive of the girls during their periods, STAYFREE® also had a clear call to action to Menstrupedia content on normalizing periods
2. Partnering with Menstrupedia to disseminate menstrual education: STAYFREE® truly wants to be an enabler for family members to have the conversation. STAYFREE® understands that the period conversation is not an easy one, and so just highlighting the need to talk will not make people talk about this to the girl. STAYFREE® via Menstrupedia will be sharing self-help guides for family members wanting to talk about this but did not know how to. This guide in a comic book format covers various softer aspects like choosing the right time to talk, how to prepare for the conversation, how to create a menstruation friendly environment for the daughter etc. More than 15000 comic books on menstrual education have been distributed in 3 months since the initiation of this partnership in June 2020
3. Collaborating with UNICEF to drive menstrual management with dignity: Through this collaboration, STAYFREE® wants to strengthen its brand purpose of enabling young girls have a healthy relationship with periods by participating in UNICEF led activities on MHM (menstrual hygiene management). This partnership has managed to reach out to 460000 adolescent girls in Bihar, Jharkhand and Gujarat. More than 10,000 front line workers and 60,000 women from self help groups have been trained and sensitized in subject. 525 wardens of Kasturba Gandhi Balika Vidhyalaya and 315 Auxiliary Nurse Midwives (ANM’s) have been trained.